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Search Engine Optimization (SEO)

Rank websites on Google and drive organic growth using SEO strategies.

Master technical SEO, content strategy, and link building to rank websites #1 on Google without ads.

Estimated Time: 2-4 Months

Starting Salary: ₹3L - ₹15L+ per annum

Quick Overview

Fundamentals

How Search Works
Keyword Research
Search Intent

On-Page SEO

Title & Meta Tags
Content Optimization
Internal Linking

Technical SEO

Site Speed & Core Web Vitals
XML Sitemaps
Schema Markup

Off-Page SEO

Link Building Basics
Digital PR
Tracking via Analytics

Pro Tips for Success

Always prioritize search intent over keyword volume. Google ranks pages that solve user problems.
Learn basic HTML/CSS. Knowing how tags work gives you an edge in technical SEO.

What Employers Want

A proven track record of growing organic traffic for a website or blog.
Analytical skills and experience with Google Search Console & GA4.

Detailed Study Modules

On-Page & Content SEO

Learn keyword research, search intent, and how to optimize meta tags, headers, and images for maximum visibility.

Recommended Resources

Ahrefs SEO Academy

Action Items & Checklist

Perform keyword research using Google Keyword Planner
Optimize a blog post with proper H1/H2 tags
Write compelling meta descriptions

Technical SEO

Make websites fast and crawlable. Learn about XML sitemaps, robots.txt, schema markup, and Core Web Vitals.

Recommended Resources

Google Search Central Docs

Action Items & Checklist

Audit a website speed using Lighthouse
Create and submit an XML sitemap
Add basic Schema.org structured data

Off-Page SEO & Analytics

Build domain authority via backlinks, digital PR, and track everything using Google Analytics and Search Console.

Recommended Resources

Backlinko Link Building Guide

Action Items & Checklist

Set up Google Analytics 4 and Search Console
Identify 5 backlink opportunities for a niche
Analyze search queries driving traffic

Frequently Asked Questions

Is SEO dead because of AI?

No. While AI changes how users search, discovering information and validating sources remains critical. The role evolves to AI Search Optimization (AIO).

Explore Related Paths

Search Engine Optimization (SEO)

Rank websites on Google and drive organic growth using SEO strategies.

Master technical SEO, content strategy, and link building to rank websites #1 on Google without ads.

Estimated Time: 2-4 Months

Starting Salary: ₹3L - ₹15L+ per annum

Quick Overview

Fundamentals

How Search Works
Keyword Research
Search Intent

On-Page SEO

Title & Meta Tags
Content Optimization
Internal Linking

Technical SEO

Site Speed & Core Web Vitals
XML Sitemaps
Schema Markup

Off-Page SEO

Link Building Basics
Digital PR
Tracking via Analytics

Pro Tips for Success

Always prioritize search intent over keyword volume. Google ranks pages that solve user problems.
Learn basic HTML/CSS. Knowing how tags work gives you an edge in technical SEO.

What Employers Want

A proven track record of growing organic traffic for a website or blog.
Analytical skills and experience with Google Search Console & GA4.

Detailed Study Modules

On-Page & Content SEO

Learn keyword research, search intent, and how to optimize meta tags, headers, and images for maximum visibility.

Recommended Resources

Ahrefs SEO Academy

Action Items & Checklist

Perform keyword research using Google Keyword Planner
Optimize a blog post with proper H1/H2 tags
Write compelling meta descriptions

Technical SEO

Make websites fast and crawlable. Learn about XML sitemaps, robots.txt, schema markup, and Core Web Vitals.

Recommended Resources

Google Search Central Docs

Action Items & Checklist

Audit a website speed using Lighthouse
Create and submit an XML sitemap
Add basic Schema.org structured data

Off-Page SEO & Analytics

Build domain authority via backlinks, digital PR, and track everything using Google Analytics and Search Console.

Recommended Resources

Backlinko Link Building Guide

Action Items & Checklist

Set up Google Analytics 4 and Search Console
Identify 5 backlink opportunities for a niche
Analyze search queries driving traffic

Frequently Asked Questions

Is SEO dead because of AI?

No. While AI changes how users search, discovering information and validating sources remains critical. The role evolves to AI Search Optimization (AIO).

Explore Related Paths